PHILADELPHIA (SEPTEMBER 18, 2015): WXPN (XPN), the nationally-recognized leader in Triple A (adult album alternative) music and non-commercial radio station of the University of Pennsylvania, is teaming with the prominent online music service Slacker Radio for a new Slacker Radio station launching on October 1 that showcases WXPN’s “Greatest Year in Music” campaign.
Slacker Radio’s “Greatest Year in Music” station will feature 7-song segments devoted to music from individual years based on WXPN’s current “Greatest Year in Music” on-air and online campaign. These will be introduced by XPN DJs and enlivened by audio of news actualities from that year, with a new segment added each weekday throughout the month. XPN hosts will promote the campaign on-air, adding more highlights and context to sets of music from individual years, and directing listeners to various XPN sites for expanded “Greatest Year in Music” experiences. XPN social media followers will also find links to Slacker’s many enhanced, year-specific segments.
WXPN has recently been noting the year of release for much of the music it plays, and asking listeners to weigh in on what they think is “the greatest year in music.” A dedicated page at its website provides extensive music examples, commentary and information about specific years, albums, artists and more. In November, XPN special programming will highlight the year (and years) that resonated the most.
WXPN Assistant Manager for Programming Bruce Warren said, “It is highly unusual for a public radio station to partner directly with a commercial, online music service in this manner. The folks at Slacker are huge fans of and supporters of public radio. This collaboration will provide a tremendous brand extension opportunity for WXPN, and Slacker Radio listeners will enjoy the kind of innovative music content and programming that WXPN is known for. Simply put, both XPN and Slacker have a huge love for music, and together we’re building a unique experience that will get this music presented in this way to more people.”
"We are enormous fans of WXPN and their take on radio -- hand-crafted, intelligent and with a distinctive editorial voice,” said Jack Isquith, SVP, Content and Programming at Slacker Radio. "Slacker is thrilled that WXPN recognized our cutting edge technology platform and our highly engaged digital audience, to amplify The Greatest Year In Music."
Slacker Radio (www.Slacker.com) will provide home page placement for the “Greatest Year in Music” station, along with Featured Music and Slacker Spotlight sections across its web and mobile sites, and through its newsletter, social media channels, targeted advertising, and more.
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WXPN, the nationally recognized leader in Triple A radio and the premier guide for discovering new and significant artists in rock, blues, roots and folk, is the non-commercial, member-supported radio service of the University of Pennsylvania. WXPN produces World Cafe, public radio’s most popular program of popular music, hosted by David Dye and syndicated by NPR, and the Peabody Award-winning Kids Corner hosted by Kathy O’Connell. WXPN also produces XPoNential Radio on XPN2 as its secondary radio channel in HD that is also available online. WXPN serves the greater Philadelphia area at 88.5 FM, the Lehigh Valley at 104.9 FM, Worton/Baltimore at 90.5 FM, Lancaster/York at 88.7 FM, Harrisburg at 99.7 FM and the world via online streaming at XPN.org.
About Slacker Radio (www.Slacker.com)
Headquartered in San Diego, Slacker Radio has been adding a human touch to the digital music experience for listeners since 2007. Slacker Radio goes beyond music streaming to deliver an engaging, curated, and highly customized radio experience for people who love music and want a deeper connection. Millions of listeners across the United States and Canada tune into Slacker Radio each month.